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The success – and subsequent bursting – of the dotcom bubble is well-documented. A business bubble such as that is created when speculative investors believe in an over-hyped product that simply cannot deliver what its proponents say it will. Rather than steady, sustainable commercial growth which supports the long term, it can lead to business failure and bankruptcy. That is then followed by a market shake-down in which only the strongest survive: hence the domination of the big dotcom players post-bubble, such as Google and Amazon.

Groupon Offers Personalized Deals

The Groupon way has been to offer up one deal per day per city. But yesterday, they began a new program with new deals. It is called Personalized Deals, and is expected to revolutionized the company.

Personalized Deals allows subscribers in New York City, Chicago, Seattle, San Francisco, San Jose and Los Angeles to be offered deals that are tailored to them, their tastes and their past purchases. Groupon subscribers complete on online profile as well to help the company get to know them even better.