IS Magazine Blog

All Posts Term: Shorts
2 post(s) found
Business FirstInternet Today

YouTube Shorts: The Rising Star in a TikTok-less World

Social media trends these days? They're flighty as a squirrel on Red Bull. One minute it's all "Renegade" on TikTok, the next you're lost in a YouTube Shorts wormhole, wondering if you found the next big thing. But what happens if Uncle Sam cuts TikTok loose? Can YouTube Shorts step up and become the new king of short videos? Buckle up, let's see what's shakin'!

Shorts

The TikTok Dilemma

Imagine this: the US House throws shade at TikTok, basically saying "it's not you, it's me" unless TikTok ditches its Chinese parent company. Talk about a dramatic break-up! TikTok's gotta be wondering if it should change its status to "It's Complicated." But hold on, this drama is just heating up. But hold on, the Senate has a vote too. Even if they're down, if President Biden shuts it down (like he's hinted), then TikTok could be in hot water.

Now, TikTok isn't going down without a fight. It's planning to flex its legal muscles, but if the ban sticks, TikTok might find itself in a digital desert. And that's where YouTube Shorts enters the scene, wearing its snazzy short-form video cape.

YouTube Shorts: The Underdog with Potential

Let's face it—YouTube Shorts and TikTok are like cousins who share the same genes but have different fashion tastes. Both platforms are all about those bite-sized, vertical videos that you scroll through with the intensity of a squirrel raiding a bird feeder. But what sets them apart?

1. User Base: YouTube Shorts already has a larger viewer base. Imagine Instagram as the effortlessly cool senior who's seen it all and throws epic parties. TikTok, in comparison, is the freshman with all the hot dance moves, but still getting the hang of navigating the lunch line. This way, we keep the "cool kid" comparison for Instagram and introduce "freshman" for TikTok using "in comparison" for a smooth transition.

2. Monetization: Creators on YouTube Shorts have it easier when it comes to making that sweet moolah. Monetization? Check. Ad revenue? Check. TikTok? Well, it's like trying to find your car keys in a dark room—it's possible, but you'll stub your toe a few times.

3. Editing Tools: Okay, here's where TikTok usually wins. Its editing tools are like a Swiss Army knife—versatile and ready for action. YouTube Shorts? Well, it's got a butter knife. But hey, sometimes simplicity wins hearts.

4. Cultural Influence: TikTok's got the cultural clout. It's the party where everyone's doing the latest dance challenge, and the DJ plays "Savage Love" on repeat. YouTube Shorts? It's more like the chill hangout spot where you discuss conspiracy theories and sip herbal tea.

Internet Today

TikTok Video Length Expanded to 10 Minutes

TikTok

TikTok has recently announced that it has drastically expanded the maximum length on videos its users can upload to 10 minutes. This is a massive increase from the increase to three-minute videos it introduced last July. Before this the maximum time for videos was only a measly 60 seconds.

TikTok’s spectacular rise to popularity was heavily motivated by the platforms apparent never-ending stream of short and snappy videos, which caught the attention of users. However, TikTok have been trialing extended video lengths for quite some time, believing it will help bring in an older audience and allow its creators more time to produce top quality content.

In response to TikTok’s rise, many of its competitors actually sought to reduce their maximum video time to match the much shorter TikTok video length. However, now TikTok is taking the opposite route and expanding its maximum video length. So how does TikTok video length compare to its competitors?

YouTube

YouTube videos tend to be longer in length than TikTok videos. The maximum video length a user can upload depends on whether the user is verified or not. If the user’s YouTube account is verified they can upload a video which is up to 12 hours long. If the account is not verified then they are limited to 15 minute video length. Therefore, verified accounts have much longer video lengths on YouTube compared to the TikTok video length of 10 minutes.

YouTube Shorts

YouTube Shorts was launched in September 2020, reportedly as a response to TikTok’s shorter videos. YouTube shorts can be up to 60 seconds long, which is very short in comparison to the new TikTok video length of 10 minutes.

Instagram Reels

Instagram Reels, which was also launched in 2020, have a maximum length of 60 seconds, which was also the original maximum TikTok video length.

Categories

Calendar