ISMagazine.com - Patrick Stevens
In a break from typical Apple style, the California-based company has pre-announced some details of its new cloud service, iCloud. Apple plans to reveal product details at its Worldwide Developer Conference. In addition, Apple CEO Steve Jobs, taking a break from his medical leave, will provide details on two existing operating systems, iOS5 and MAC OS x 10.7 or Lion. Cloud-based services are quickly becoming a big part of the world of technology, but Apple has not been strong in this particular area. Industry insiders generally agree that Apple needs to compete effectively with cloud technology in the same way the company does with software and hardware.
ISMagazine.com - Patrick Stevens
In recent times, the Obama Administration has remained on a complete-court onward spiral to sell Americans on the ideas concerning bailouts for auto dealers, begun by its forerunner however augmented into politically schemed insolvencies by the present White House Administration. In the previous week, President Obama welcomed Chrysler’s declaration about the fact that the bailouts had been paid back – devoid of mentioning that the payment derived from additional Government loans to Fiat, and that the Presidential Administration has before now pardoned four billion dollars’ worth of loans to the auto dealers. In the recent days, Tim Geithner, the Treasury Secretary for the Government, did some additional spiraling in a thesis paper for the Washington Post, asserting that each bailout had resulted in a rebirth of Detroit jobs:
ISMagazine.com - Patrick Stevens
Apple has enjoyed brisk iPad sales and impressive media coverage since the tablet PC was released in April 2010. The iPad’s slick industrial design and responsive multi-touch screen greatly increase the coolness factor; however, the iPad has some limitations that may bother many computer users.
ISMagazine.com - Patrick Stevens
We all have a classic image of a CEO. The Chief Executive Officer will usually be very well dressed in business attire and will conduct business in a very large and elegant office. The office will frequently be located in a business district with a view overlooking the scores of other office buildings in the area.
Of course, there are other “looks” that a CEO can embody depending upon the industry sector the business is involved in. It is not uncommon for CEOs to maintain an elegant office in a business district but the daily business attire might very well be jeans and a t-shirt. Such are the perks of working in an entertainment or software related business sector.
ISMagazine.com - Patrick Stevens
On May 25, Google released Google Correlate – and statistic nerds everywhere spent the weekend playing with it.
Google Correlate is the math-nerd cousin of Google Trends. With Google Trends, you can input and compare any given websites or keywords and phrases. You can see spikes in search and web traffic, see where the most traffic is coming from geographically, and other details. But you’re not really working with any raw data and you certainly don’t need to know what r is.
Google Correlate, however, is a more statistical analysis of keywords and trends – telling you the correlation between your keyword and other keywords based on either time or geography. You still don’t have to be a stats junkie, but it might help.
ISMagazine.com - Patrick Stevens
A third party client for access Twitter is now becoming part of Twitter. Rumors have been surfacing for weeks that Tweetdeck was going to be purchased and now the rumors appear to be true. Unnamed sources at several technology/money websites including CNNMoney and The Next Web have reported the price will be near $40 million when the sale is finally announced. This price will include a combination of private stock and money.
ISMagazine.com - Patrick Stevens
Let’s face it: the average web user’s attention span is pretty short, and Google knows it. For this reason, the importance of diverse content in achieving higher search engine rankings and increased sales cannot be overestimated. In recent years, Google has revised its search engine ranking algorithm several times, each time with an effect on the sales prospects of commercial sites. To take advantage of these changes and provide the best possible chance of success, web designers and business owners must incorporate diverse media types in their overall marketing strategies. Video content is especially important for these websites, since it not only offers the full audiovisual experience for the target audience, but can be viewed on a wide array of devices, including desktop computers, laptops, tablets and mobile phones.
ISMagazine.com - Patrick Stevens

When it comes time to hire a copywriter to develop your marketing messaging, there’s no shortage of options for you to choose from. Just Google the term “copywriter” or “freelance copywriter” and you’ll be able to choose from dozens, even hundreds, of potential candidates.
Obviously, not all copywriters bring the same skills to the table. How can you make sure you choose one who will write copy that sells and gets good response rates?
ISMagazine.com - Patrick Stevens
In some ways, technology can make it easier to control your finances. However, some people fall into the tech trap and use whatever programs and applications that they come across to keep a tab on their finances. Unfortunately, new and cool does not necessarily mean useful and time saving. Some programs and services offered by banks, credit card companies or third parties can actually make things more confusing and complicated. Truly streamlining your banking process and gaining greater control over your finances and information about your finances requires a bit of planning and choosing those few programs, services and smart-phone applications that can work together to make your financial life easier.
ISMagazine.com - Patrick Stevens
The Volkswagen Beetle has been through several major changes throughout its long life. It started out as the Volkswagen Type 1, an economy car that was produced from 1938 to 2003. Over 21 million cars of this type were manufactured during this time period. Although the exterior appearance of the Type 1 Beetle didn’t change that much over the decades, there were thousands of smaller changes undetectable to the average consumer.
The timeless Type 1 Beetle came to an end however in 1998, when the Volkswagen New Beetle was introduced. The exterior of the car is heavily inspired by the original Beetle, but the engine and internal workings are different, with major changes like having the engine in the front and having luggage storage in the back of the car. But the newest Beetle didn’t last long – Volkswagen announced in 2010 that they were ceasing production of the New Beetle in 2011 and introducing a brand new version of the Volkswagen.