IS Magazine Blog

All Posts Term: Internet Today
251 post(s) found
Business FirstInternet Today

Social Media: What You Could Learn from Domino’s Pizza

Domino’s Pizza has surely come a long way with its social media efforts.  From almost being a victim and a text book case of things you should NOT do on social media, the company has used social media to reinvent and to rebrand itself and to strengthen its new brand.  Domino’s Pizza has become one of the icons of what you should do for your own media efforts.

Struggling with social media?  Here is what you could learn from Domino’s Pizza:

Internet Today

What Your Website is Missing

Social Media Marketing & PR 2.0 by Extanz.com

Image by Yann Ropars via Flickr

Chances are that unless you hired a web professional with SEO experience, your website is missing essential components. The entire purpose of a website is to establish your online presence in a positive light while increasing your customer base. Whether you’re an alcohol treatment facility or a shoe store, if your website is not doing a good job marketing your business, you’re missing out on easy revenue.

There are certain essential elements to a well-crafted and productive website. Find out what it is, make sure your website has it, and enjoy a more successful business.

Internet Today

Dreaming of 70’s Design Spirit

New York Wedding129

Image by srpatterson via Flickr

Neon orange alongside stark green. Bubbly lilac font on dead-pink walls. Overly stretched lines in contrast with playfully curved Letraset prints. Childlike hippie flowers and strict Saul Bass’ title sequences. Those were the “in” designs during my teen years--the happy days of the good ol’ 1970’s.

Loud and glaring and often gaudy, designs that are reminiscent of the 1970s are not completely gone. Buildings, kiosks, subways and other forms of transportation, structures, posters, ads--all these continue to sport a lot of 70’s-inspired design. If there’s anything that appears to be missing, it’s the SPIRIT. The design spirit that was palpable back in the day seems to have disappeared completely.

Internet Today

Are Fast SEO Results Realistic?

Image representing Google as depicted in Crunc...

Image via CrunchBase

When it comes to search engine optimization, most of us want to see results. But we don’t want to be waiting for too long. We want to see results soon!

The problem is that massive leaps in search engine positioning don’t tend to happen in a matter of days. I’m not saying that it’s impossible, but it’s certainly unlikely, that you’ll see a website rising in this way.

Under normal conditions, a site will tend to rise in a gradual manner. There may even be occasions when it slips down the rankings, before making a further upwards movement. This can be frustrating, particularly if you’re relying on the optimization work to generate much-needed income for your business.

Internet Today

5 Tips to Get You Started with Google Plus

MOUNTAIN VIEW, CA - FEBRUARY 02:  Photos of Go...

Image by Getty Images via @daylife

Ever since launching Google+, Google has been getting an overwhelmingly positive feedback from current Google+ users. Though many are still beginners as to how this new social networking site works, the good thing is that you don’t need to worry about this until you get invited to join. Once you do manage to get invited however, you should immediately start learning how to use Google+ or navigate around it. To help you out, here are 5 tips to get you started with Google Plus:

Internet Today

Social Media - A Blessing and a Curse For Politicians

Anthony Weiner

Image via Wikipedia

U.S. politicians are increasingly discovering the benefits - and perils - of social media. While Anthony Weiner's Twitter scandal - or Joe Walsh's YouTube video - might be the most publicized examples of social media backfiring, far less sordid uses of social media by politicians have nonetheless demonstrated the limitations of a public figure's ability to control his or her online image.

As more and more politicians have begun creating Facebook and Twitter pages to communicate with their constituents, a growing number of those constituents have been communicating in return and, quite often, they aren't happy. Negative political talk back seemed to hit a fever pitch during New York's recent debates in the state Senate over the state's legalization of gay marriage.

Internet Today

Why Facebook is the Last Place to Look for a Job

Illustration of Facebook mobile interface

Image via Wikipedia

Facebook is arguably the number one social networking site on the Internet. From personal to business to commercial pages, Facebook claims over 700,000 users around the globe. But when you're looking for a job, Facebook is the last social network in which you should focus your job hunt. You stand a better chance of finding gainful employment off a job search engine than you do off Facebook, and those odds aren't great.

If Facebook has all those users, and virtually every recruitment and social network expert states just the opposite, why is this advice valid? That's a good question, and the answer is so simple that it's often overlooked: Time. You just can't often afford the time it takes to have reasonable hope of it working for you.

Internet Today

7 Smart Reasons to Pursue Online Career Training

A mathematics lecture, apparently about linear...

Image via Wikipedia

With fewer jobs and more college graduates applying for them, the need to keep up with information and technological advances in your chosen field is critical, if you want to stay competitive in the job market. The challenge is to balance the time demands of work with the demands of furthering your education. Fortunately, with the advent of  online learning colleges, which offer accredited courses in virtual classrooms,   opportunities for career stability and advancement are readily available. With that in mind here’s a list of 7 smart reasons to pursue online career training.

Business FirstInternet Today

The Basic Points to Keep in Mind When Advertising Your Website

ad - T-Mobile - Anne Hathaway lookalike Carly ...

Image by George Morris via Flickr

You have built the perfect website and it clearly offers all the services you provide. It is user friendly, has a great look and feel to it, beautiful colors, great pictures, everything anybody could want from it. All that is left to do now is have it advertised. There are an estimated 312 million websites on the web today and this number is forever growing. So how can you make sure yours is different? How do you make sure yours is the one people want to visit?

Internet Today

Best of the Blogs: The Top 5 Food Blogs

Logo for Seriouseats.com

Image via Wikipedia

What makes a food blog stand out? Is it the clean layout, cool graphics or frequent updates? While all those elements are crucial for any food blog, they are not enough to sustain and maintain interest in the long run among readers.

The top 5 food blogs we are featuring today have all those things and a lot more. A steady supply of easy recipes with easy to find ingredients, beautifully photographed pictures, and well written descriptions of the foods are sure to entice readers from coming back, aside from the elements mentioned above.

Intimacy, also very crucial aspect, which is quite frankly, often overlooked in most food blogs today. You must always make the reader feel as if you are talking to him in person to build a sense of connection and rapport with your target readers.  Lastly, you must have passion for what you are doing and when in doubt, always keep it simple.

Categories

Calendar