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A Look at TikTok's New Ecommerce Features

A Look at TikTok's New Ecommerce Features

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Developed and launched in 2016 by ByteDance, TikTok is a social media application that allows users to share short videos. In early 2020, TikTok gained massive popularity across the globe, thanks to the COVID-19 pandemic that triggered the social isolation and lockdown policies. While this application was solely meant for entertainment at first, e-commerce sellers are now taking advantage of it to market their products. With that in mind, here's a look at some of the new TikTok's new features.

TikTok Product Links

This feature allows the seller to add a product link, which enables the users to click and view the products in the online shop. This way, TikTok sellers get to market their products on this platform without necessarily displaying them.

Short Video Displays

Apart from adding a link to your products, TikTok also allows you to display your products in form of short videos. Here, you can demonstrate the actual working of the product and get people interested in purchasing it.

Livestreamed Shopping

This feature allows brands and influencers to host shopping livestreams, enabling viewers to view products and make in-app purchases in real-time. The TV shopping channel feature is suitable for brands and influencers that command a massive fan following.

TikTok's Competitors

Currently, TikTok is competing with numerous other ecommerce platforms such as Shopify, Wix, Square online, BigCommerce, and Squarespace. Despite their different business models, these platforms target virtually the same audience, meaning the competition in this space is cutthroat.

TikTok Partnership With Shopify

In October 2020, TikTok announced a partnership with Shopify that would allow at least 1 million merchants to market and sell their products through video ads. So far, the TikTok for Business feature enables ecommerce entrepreneurs to create and run campaigns on TikTok and engage their online communities. Beyond advertising their offerings on TikTok, merchants can also sell their offerings on the platform, and therefore, earn money on the platform.

The Future Is Now For TikTok Deals

The Future Is Now For TikTok Deals

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While everyone else seems to be slumbering through the pandemic, TikTok seems intent on building a mighty digital empire. On all fronts, TikTok seems to be making deals and sewing up talent and sponsorships.

TikTok Business Partners

There seems to be a sense of real urgency in their efforts to embed themselves deeply into the social fabric of the nation. This could of course just be intelligent business practices, but it may also perhaps be fueled by TikTok's near-death experience at the hands of Donald Trump. If the matter ever comes up again, they apparently want plenty of native allies and business partners available to speak on their behalf.

The company has recently been expanding hard into partnerships with major sports leagues. The most recently announced deal comes via twin Major League Soccer franchises. The Portland Timbers of the men's league and the Portland Thorns of the women's bracket have agreed to long-term sponsorship deals with TikTok which will include the addition of the well-known TikTok logo on the jersey sleeves of their upcoming 2021 season. While the company will not own the coveted front of the jersey, they are nevertheless making their mark. Few doubt that this is just the opening move in a long term strategy to make the company ubiquitous, especially among the younger generation.

Other recent sports-oriented moves are built around hosting live events for the increasingly popular UFC and, over in Europe, sponsoring the 2020 EUFA Football Tournament. All of these efforts show their eagerness to build a lifestyle brand that is much larger than just the original short-form video platform. What they clearly have in mind is an idealized user who has interests in the many things that TikTok is now partnering up with.

Long-Form Version of Tiktok

With significant recent acquisitions being booked in both the sports and music fields, one has to wonder what will come next on the corporate platter of delicacies? In particular, the many sports moves suggest that there are plans for a long-form version of TikTok on the horizon. Showing snippets of UFC or MLS action is nice highlight reel stuff, but the big money is still found in broadcasting the games themselves.

Current Stand Of The TikTok App In The US

When is the TikTok Ban Deadline?

Several days have gone by since November 12, the date popular Chinese-owned social media app, TikTok was supposed to be banned in the United States. Not only did this ban not happen, but the fuzz that came with it also faded away after tense months of trying to guess what was going to happen. Last week, it was reported that because Trump is contesting the results of the Election, TikTok feels as if his administration has its hands full with the legal drama surrounding it, therefore, simply forgetting to come through with the ban. That aside, TikTokers have filed a couple of injunctions that are helping to stall the app's ban.

On November 13, which also happened to the Friday the 13th, the Commerce Department's order to effectively bar TikTok in the United States was blocked by a US district court. If that executive order had not been blocked by Judge Wendy Beetlestone, the ban on ByteDance-owned TikTok would have taken effect on November 12 barring the app from being used in the country.

The Commerce Department reacted to these injunction by saying it would comply with it but it plans to defend the executive order and the efforts to implement it from legal challenges.

When giving her ruling, Judge Wendy encouraged the Commerce Department not to bar TikTok from providing their content delivery services, or hosting their data in the US.

TikTok's troubles started when Trump's administration made claims that it poses concerns to the national security of the United States because the app collects personal data on 100 million Americans who use it. The administration went on to claim that the Chinese government could easily obtain this data from ByteDance, putting the US at risk, allegations that TikTok denies.


Will the Tiktok Ban Happen?

For now, there is no clear indication on whether or not the ban will take effect in the future.

US District Judge Carl Nichols, who on September 27 issued a preliminary injunction that stopped the removal of TikTok from Alphabet Inc's Google Play Store and Apple Inc's App Store will on November 18 hold a hearing on the other aspects of the executive order blocked by Judge Beetlestone. So let's wait and see.

TikTok US: What The Future Holds For The Popular Social Media App

TikTok US: What The Future Holds For The Popular Social Media App

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TikTok is one of the most popular social media platforms out today. From trending dances to sketch comedies, social media influencers are really finding creative ways to make great content, brand themselves, and earn livable salaries. Still, the social media platform has not been without its challenges and controversy.

What Is TikTok and Why Is TikTok US In the Throes of Political Discourse

TikTok, in many ways, is like the popular Vine app we had a few years ago. Like Vine, TikTok is a video social media app where 'real short videos' take center-stage. The short-form video app has been the source of viral dances that have taken pop songs up the Billboard charts, as well as spearheaded viral political activism and satirical content. It is the virality of its content that has added to the app's popularity and rapid rise within the pop culture digital dynamic.

All things considered (including the shareability of its content to just about every other popular social media platform), all is good and well in the world of TikTok. Well, except for its owner, that is. The TikTok app is owned by Chinese company ByteDance. The concern is that user data can be handed over to the Chinese government if so required. The owners of TikTok has pointed to the fact that they are against such practices and would not hand over user data at the request of the Chinese or any other government. Still, the United States (US) government considers the app to be a national security threat and commands that the app owner meet the outlined requirements of risk being banned in the US.

The Ultimatum: The Only Solution the Trump Administration Will Accept

Even with the best efforts of the owners of TikTok to reassure the US government and other critics that the app does not use spy technologies nor is it a threat to national security, the Trump administration has laid down the gauntlet. The ultimatum is simply this, be banned in the US or be owned by a US company with user data being held and controlled on US soil - far from access by foreign governments and espionage. With the option to be US-owned, there is a light at the end of the tunnel.

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