IS Magazine Blog

Online Ways to Promote Your Small Business for Free

There are many marketing ways that guarantee your small business to be successful. These marketing strategies, however, require you to spend a lot of money. After spending your hard-earned cash, it is still difficult to determine the most effective strategy. Are there other means for you to promote your small business without spending huge amount of money? 

Yes, there are online ways on how you can promote your small business. What more is it is for free! Success can easily be achieved if you are persistent enough to promote your small business via online marketing. All you need to have is a computer, internet connection, and the passion in entrepreneurship. You can get started by trying the following:

5 Tips to Get You Started with Google Plus

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Ever since launching Google+, Google has been getting an overwhelmingly positive feedback from current Google+ users. Though many are still beginners as to how this new social networking site works, the good thing is that you don’t need to worry about this until you get invited to join. Once you do manage to get invited however, you should immediately start learning how to use Google+ or navigate around it. To help you out, here are 5 tips to get you started with Google Plus:

Social Media - A Blessing and a Curse For Politicians

Anthony Weiner

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U.S. politicians are increasingly discovering the benefits - and perils - of social media. While Anthony Weiner's Twitter scandal - or Joe Walsh's YouTube video - might be the most publicized examples of social media backfiring, far less sordid uses of social media by politicians have nonetheless demonstrated the limitations of a public figure's ability to control his or her online image.

As more and more politicians have begun creating Facebook and Twitter pages to communicate with their constituents, a growing number of those constituents have been communicating in return and, quite often, they aren't happy. Negative political talk back seemed to hit a fever pitch during New York's recent debates in the state Senate over the state's legalization of gay marriage.

Why Facebook is the Last Place to Look for a Job

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Facebook is arguably the number one social networking site on the Internet. From personal to business to commercial pages, Facebook claims over 700,000 users around the globe. But when you're looking for a job, Facebook is the last social network in which you should focus your job hunt. You stand a better chance of finding gainful employment off a job search engine than you do off Facebook, and those odds aren't great.

If Facebook has all those users, and virtually every recruitment and social network expert states just the opposite, why is this advice valid? That's a good question, and the answer is so simple that it's often overlooked: Time. You just can't often afford the time it takes to have reasonable hope of it working for you.

Small Business Marketing – An Economic Perspective

Unique Selling Proposition

Let’s start discussing your small business marketing plan by taking a look at the definition of marketing itself. Marketing covers more than just advertising, which is a concept many small business owners may not understand. The most important function of marketing, arguably, is to create a unique selling proposition to the buyer, thereby making them less able to consider other options. Marketing is just as much about what you sell, as how you go about selling it.

Top 10 Ways to Get Rich at Home

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Do you hate being holed up in your office cubicle for hours, living pay check to pay check? Fancy working without the long commute? Try working from home. You can work as hard as you want to knowing that the more effort you put into it, the richer you make yourself, not your boss.

Here are some ideas that just about anyone can learn. Start taking control of your own life and create your own destiny with these work at home tips.

7 Smart Reasons to Pursue Online Career Training

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With fewer jobs and more college graduates applying for them, the need to keep up with information and technological advances in your chosen field is critical, if you want to stay competitive in the job market. The challenge is to balance the time demands of work with the demands of furthering your education. Fortunately, with the advent of  online learning colleges, which offer accredited courses in virtual classrooms,   opportunities for career stability and advancement are readily available. With that in mind here’s a list of 7 smart reasons to pursue online career training.

The Basic Points to Keep in Mind When Advertising Your Website

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You have built the perfect website and it clearly offers all the services you provide. It is user friendly, has a great look and feel to it, beautiful colors, great pictures, everything anybody could want from it. All that is left to do now is have it advertised. There are an estimated 312 million websites on the web today and this number is forever growing. So how can you make sure yours is different? How do you make sure yours is the one people want to visit?

Save Money with VoIP For Business

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The rapidly increasing availability of high speed internet services has done wonders for the quality and reliability of VoIP. UK businesses are now about to obtain carrier-quality VoIP based business telephone systems without having to worry about a large up-front investment.

Thanks to the wonders of VoIP, UK businesses can now enjoy low cost international calls, and free VoIP-to-VoIP calls, along with conference calling and remote collaboration tools, all in one suite of easy to use business telephone systems.

Best of the Blogs: The Top 5 Food Blogs

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What makes a food blog stand out? Is it the clean layout, cool graphics or frequent updates? While all those elements are crucial for any food blog, they are not enough to sustain and maintain interest in the long run among readers.

The top 5 food blogs we are featuring today have all those things and a lot more. A steady supply of easy recipes with easy to find ingredients, beautifully photographed pictures, and well written descriptions of the foods are sure to entice readers from coming back, aside from the elements mentioned above.

Intimacy, also very crucial aspect, which is quite frankly, often overlooked in most food blogs today. You must always make the reader feel as if you are talking to him in person to build a sense of connection and rapport with your target readers.  Lastly, you must have passion for what you are doing and when in doubt, always keep it simple.

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