When it comes time to hire a copywriter to develop your marketing messaging, there’s no shortage of options for you to choose from. Just Google the term “copywriter” or “freelance copywriter” and you’ll be able to choose from dozens, even hundreds, of potential candidates.

Obviously, not all copywriters bring the same skills to the table. How can you make sure you choose one who will write copy that sells and gets good response rates?

Image via Wikipedia

The Volkswagen Beetle has been through several major changes throughout its long life. It started out as the Volkswagen Type 1, an economy car that was produced from 1938 to 2003. Over 21 million cars of this type were manufactured during this time period. Although the exterior appearance of the Type 1 Beetle didn’t change that much over the decades, there were thousands of smaller changes undetectable to the average consumer.

The timeless Type 1 Beetle came to an end however in 1998, when the Volkswagen New Beetle was introduced. The exterior of the car is heavily inspired by the original Beetle, but the engine and internal workings are different, with major changes like having the engine in the front and having luggage storage in the back of the car. But the newest Beetle didn’t last long – Volkswagen announced in 2010 that they were ceasing production of the New Beetle in 2011 and introducing a brand new version of the Volkswagen.

Image via Wikipedia

Apparently it seems that Comcast has blocked access to the PirateBay, which is a well known and still defiant bittorent site. There is a battle going on here but for the moment the rules regarding net neutrality still hold. Although as a writer this person does not submit to the iron hand of Comcast, many publications are free to make their strong statements. For example Doug Aamoth claims he is being actively denied as a Comcast subscriber. In Boston where he is located he can not get access to the site.

Image via Wikipedia

In what is likely to cause increased doubts in the viability of cloud-based servers and systems, the Amazon Elastic Compute Cloud (EC2) crashed last week. This in and of itself is not a bad thing. Which is to say, computer systems have crashed before. Web servers have gone down and web sites have become inaccessible. Email servers have gone down and customers have been without their electronic mail for extended periods of time as a result. In fact, in the days of network television (as in ONLY network television) broadcasters had their signal go out and the channel would go dark for a period of time. So the idea that a company might suffer an outage and we would lose signal for a time, that is not new.

Saving money on office tools is a great way to free up some room on your business spending. The question is: what can you afford to leave out? Instead of stressing over whether your publishing department needs that new program or your marketing department needs that new software, start saving on the office equipment that really takes up your budget.

The one area where you probably spend the most money is telecommunications. Having a complex telecomm setup can easily cost you a lot of money – if you haven’t already updated to the latest telecom equipment that is.

Image by Intersection Consulting via Flickr

Social media has been transforming the internet and the way we communicate over the past few years. In the past, communication was limited between people far away, and the internet was reserved mostly for finding information. Finding a job has transformed right along with the onset of social media. Gone are the days when the best way to find a job was through the newspaper alone.

Image via Wikipedia

If you've been actively reading various blogs and articles on making your business grow you may be wondering if helpdesk ticket software is appropriate for a business run by just one person. The common need for businesses that ultimately rely on the consumer for their profit (which is every business in one form or another) is not separated by size. However, a small one person business may have more options than they think.

It’s over. The war between Apple and Adobe has finally ended and the winner is: us! The consumer.

If you bought an iPhone or iPad you quickly realized you didn’t have any way to watch a number of Adobe Flash enabled videos, the most commonly used video and animation tool on the Internet today.