With almost half a billion active users today what makes a lot of sense for your business to maintain an Instagram presence and have access to this huge number of Instagram users. It's not as simple as it looks though.

To be successful in promoting a product or service in this social media platform requires thorough analysis of demographics data to come up with the right marketing campaign for any specific product or service. This means that the demographics determine how the content should be written, how the images should be presented. Even how emojis should be used.

The amount of attention that any of your post potentially gets depends on how many followers you have. For example, to get at least 100 likes each time you post, your account should have more than 2,000 followers.

Pokémon Go is now available for iOS and Android in the US

Score! Pokémon Go, the wildly anticipated reality game with a backing from Nintendo, is on its way to Android and iOS devices today.

In May, this fan-powerhouse was released in beta in the U.S. and it also seems to be coming out for many other iOS and Android users same day. At first, the app will be limited to New Zealand and while that seems strange, it is quite common. This first step is often a sign of a worldwide launching with imminent hints at expansion. At the time of this article, this highly-anticipated app is not available in the U.S. or the UK. While these two major markets are being left out currently, we expect that it will be more readily available at some point throughout Wednesday.

Google Fiber is expanding its' reach, after penning a deal to buy ISP Webpass, a thirteen year old firm that provides fast web connections to businesses and individuals throughout areas of America.

Google Fiber is owned by Alphabet and based in five American cities, however it intends to expand to over twenty in the near future. One city which has been targeted by Google Fiber is San Francisco, and this purchase will facilitate that move. Webpass is well established in California, because it has services operating in Oakland, San Francisco, Berkeley, San Diego and Emeryville. In addition, it is present in Coral Gables, Miami Beach, Miami, Boston and Chicago.

Webpass emailed its' current customers to announce the deal - which is predicted to complete over the summer. The email said that the normal daily operation of the service, and the prices, will remain the same for the foreseeable future.

Google has released a new feature that allows smart phone users the ability to work with Apps without installing them, its called Google Instant App. Users can click on a link and the phone App will be ready to use almost instantly. So if someone you know has an App installed that they want you to take a look at, but you don’t have the App yourself, click on a link and that the App page is available. Like the way to Internet used to work before everything became App based.

The new feature takes an App and breaks it into smaller parts called Atoms that perform just some features of the larger App. Thus the Atom opens quickly because it is very small in comparison to the complete App, and it performs just like the App because it is an actual piece of it. The links can be passed around and opened in Google Play.

Twitter recently signed a deal with the National Football League that might help social networks finally take on major broadcasters.

The mainstream media has long been concerned with the idea that major technology firms would take on TV companies in order to acquire the rights to premium content rather than relying on original material.

Software companies have so far strayed away from these plans, saying that they're platform companies that don't create original content.

Now, however, it's become clear that statements about not acquiring major content were just smoke and mirrors to hide the true motives of these companies.

Fandango has today announced its latest move in expanding beyond movie ticketing. The NBC Universal-owned company has taken control of the previously Warner Bros. Entertainment owned Flixster and Rotten Tomatoes

Rotten Tomatoes has previously received many complaints from people concerned about its influence on general film criticism - a situation borne from its well-known role as a movie review aggregator.  Flixster; meanwhile, is popular with those wanting to educate themselves about particular movies. The acquisition does not include the Flixster Video streaming service meaning that that particular service will cease to exist shortly. However, the two acquired services will continue in their present guise as standalone apps/websites.

Rotten Tomatoes is no stranger to a change of ownership, having come under the control of Flixster in 2010 and subsequently Warner Bros. in 2011. Now it is the turn of Fandango to fall under the minority ownership of Warner Bros.

The new Youtube Music App is the latest development and release launched by YouTube's popular music video and entertainment platform.

Although aspiring musicians have always used the original platform as a way of creating exposure leading to fame, it has never been specifically targeted towards such musicians. But with the launching of YouTube Music for Android and iOS this has all changed. For a 14-day free trial period, musicians can experience and sample the full service before becoming fully-fledged subscribers and users for $9.99.

One of the best benefits of the YouTube Music app is in having easy access to your favorite videos. For example, a rare song that not many people have watched it.

This new app should not be seen as a replacement for Google Play Music, but one of its main aims is still to sell subscriptions and individual music tracks.

The dating website BeautifulPeople.com has been hacked and over one million users data leaked online according to Forbes. The site that was exclusive for only beautiful people has become the victim of a serious hack. This follows the other unfortunate hack of the cheating website AshleyMadison.com.

Not only were names leaked but addresses, sexual preferences, mobile phone numbers, appearance information and income was also a part of the data stolen. The leaked data has been verified to be actual accounts on the site. Those users should not be embarrassed the way dating site hacked accounts in the past were, but having all that personal information out there, can be a concern.

The highly popular app Waze has expanded its long list of features with a handy warning for drivers who go just a bit too fast. Starting out in only 20 countries, users of Waze will receive a warning if they start to exceed the speed limit. This could prove to be a life saver.

Once you've exceeded the speed limit, a visual warning will appear on your phone's screen displaying your current speed. Only until you slow down to legal speeds will the warning go away. Users can customize the warning to only display when going a certain amount over the speed limit, and it can be disabled entirely should you choose.

TurboTax has started a filing craze with their mobile tax filing app and they are seeing large numbers of users and revenue from it. The reasons are obvious. TurboTax is the smartest way to file your income taxes.

Filing your taxes without help from a professional tax service has become simpler with each tax year.  It began with filing online with your own computer and just a few short years later, everyone can do it themselves with their mobile phone.

Trying out new ideas can be worrisome, especially when it comes to taking chances with money owed or owed to you. But TurboTax has an app for that. The steps are not difficult. You can even provide your W2 just by taking a photo and uploading it. From there, you can answer questions and provide information you would have had to answer and provide to a tax service. Best of all, you do not have to pay $50 or more just to get it done.